, a startup specializing in prototyping tools for a wide range of industries including automotive, IoT, mobile, and web, has raised $21 million in Series B funding. The round was co-led by returning investor LB Investment, and Korea Development Bank (KDB), a new backer, with each committing $3 million. Other participants included existing investors HB Investment and BSK Investment,  and new supporters such as Industrial Bank of Korea, Shinyoung Securities, Axis Investment, and CJ Investment.

Founded in 2014 and commercialized in 2019, ProtoPie has rapidly established itself as a prominent B2B SaaS company. The company’s high-fidelity interaction design solutions are now widely adopted by over 50,000 companies in 180 countries worldwide, across a variety of industries. ProtoPie’s global customer portfolio includes high-tech leaders such as Microsoft, Google, and Meta, as well as leading automotive OEMs like BMW, Mercedes-Benz, and Ford. Its impact also extends to high-growth industries driving digital transformation. This includes Medtech, with clients like Johnson & Johnson MedTech and Medtronic, and Fintech, with customers such as Chime Financial, Revolut, and Itaú Unibanco.

ProtoPie has earned recognition as a leader in the design community. ProtoPie ranked first in 2022 and second in 2023 in the annual UX Design Tools Survey’s “Advanced Prototyping Tool” category, and  was also honored with the UX Design Awards at the International Design Center in Berlin in 2024. These accolades reflect the trust and admiration ProtoPie has gained from the design community.

ProtoPie’s latest funding round reflects strong investor confidence, driven by several key factors. These include the rising demand for UX prototyping solutions amid the increasing complexity and interconnectivity of digital devices, ProtoPie's unmatched global competitiveness and market leadership, an impressive portfolio of customer success stories from some of the world’s leading companies, and its outstanding global business capabilities.

“We’re excited to continue driving innovation in high-fidelity interaction design while expanding our global footprint. This investment will enable us to deliver even greater value to our customers and empower the design community to achieve more than ever before.”

We are doubling down on ProtoPie as they pave the way for UX prototyping innovation, securing an impressive client base and delivering outstanding results. We’re excited to support their next phase of growth focused on expansion.

 said Kiho Park, CEO & President, LB Investment.

ProtoPie will leverage its Series B funding to accelerate four key strategic initiatives. First, the company plans to strengthen customer success by expanding its global sales presence, ensuring better support for its growing user base. Second, it will develop a community platform where users can share use cases, insights, and success stories, fostering greater collaboration and learning. Additionally, ProtoPie aims to establish strategic alliances within the product design workflow ecosystem, forming partnerships with UI design and UX research software firms. Lastly, the company will introduce AI-powered features to expand its total addressable market (TAM) by lowering the learning curve for designers and enabling them to push the boundaries of prototyping.

ProtoPie is the most advanced prototyping tool for interactive design. With its intuitive no-code platform, it empowers designers to create realistic, high-fidelity prototypes for automotive, mobile, IoT, and more. Trusted by industry leaders such as Google, Microsoft, Meta, BMW, and Mercedes-Benz, ProtoPie bridges the gap between designers and engineers, turning complex ideas into tangible, actionable prototypes.

ProtoPie Secures $21 Million in Series B Funding to Drive Global Expansion and Innovation in High-Fidelity Interaction Design

ProtoPie Raises $21M to Drive Interaction Design Innovation

Unlocking the future of prototyping for leading innovators

, the high-fidelity prototyping tool empowering designers and developers to create seamless digital and physical interactions, recently made a significant impact at the prestigious 

. Known as a hub for creative visionaries and digital innovators, this year’s DDD served as a platform for ProtoPie to showcase its capabilities, connect with industry leaders, and further establish its position at the forefront of design technology. ProtoPie CEO Tony Kim also presented ProtoPie’s advanced prototyping features.

The event attracted global heavyweights in design and business, including EY, Deloitte, AKQA, and the creative team from TikTok, among others. Notably, 15 representatives from Accenture engaged with ProtoPie, expressing keen interest in how its advanced prototyping solutions could transform their workflows and enhance client deliverables.

At the heart of the event, ProtoPie’s team demonstrated its unparalleled ability to prototype intricate user experiences that bridge digital and physical interactions. Attendees experienced firsthand how ProtoPie simplifies creating, testing, and iterating on prototypes, from dynamic app interfaces to hardware-integrated solutions. ProtoPie CEO Tony Kim gave a presentation on ProtoPie’s strong features, highlighting the importance of prototyping.

“Participating in Digital Design Days has been an incredible opportunity to engage with some of the most forward-thinking minds in the industry,” said Tony Kim, CEO of ProtoPie. “The level of interest and conversations we’ve had with companies like EY, Accenture, and TikTok reflect the growing demand for high-fidelity tools that allow teams to innovate faster and more effectively.”

ProtoPie’s presence at DDD strengthened its visibility among creative professionals and resulted in promising leads across key sectors such as consulting, tech, and advertising. With top-tier brands and agencies like Deloitte and AKQA exploring ProtoPie’s potential, the company is poised to expand its reach and influence in the global design community.

ProtoPie is a high-fidelity prototyping tool that bridges the gap between digital design and real-world interaction. Trusted by leading brands and agencies worldwide, including Google, Meta, and Microsoft, ProtoPie enables teams to create and test interactive prototypes with unparalleled accuracy and powerful integration capabilities.

 is an international event celebrating the best in digital creativity, innovation, and design. Hosted in Milan, DDD brings together global industry leaders, creative professionals, and tech enthusiasts to explore cutting-edge tools and trends shaping the future of digital design.

ProtoPie showcased its advanced prototyping tools at Digital Design Days in Milan, connecting with industry leaders like EY, Accenture, TikTok, and Deloitte.

ProtoPie Showcases Innovation at Digital Design Days in Milan

Expert jury recognizes ProtoPie's innovation in product design

 win at the 2024 UX Design Awards is a big achievement in our mission to change how designers create high-fidelity prototypes. As UX design becomes more important in developing digital products, ProtoPie helps designers create, test, and improve ideas more effectively, resulting in faster development times, reduced costs, and, most importantly, better user experiences.

This recognition, presented by the International Design Center Berlin (IDZ), highlights ProtoPie’s ongoing contribution to the UX design world and its role in helping designers create highly interactive, fully functional prototypes.

The 2024 UX Design Awards jury comprises experts in design, technology, and user experience who praised ProtoPie for its innovative approach to prototyping.

According to the jury, “ProtoPie’s no-code approach [...] offers a sophisticated system that combines authoring, previewing, and collaboration and supports developer handoff. ProtoPie enables the integration of highly customized hardware components into the prototype setup. Its versatility allows for great creative expression and helps to make sophisticated product ideas tangible for others. While its full range of operations can be demanding, users can start small and grow with the challenge.”

ProtoPie simplifies complex design processes while providing a rich user interface that fosters creative expression. Its ability to help designers create dynamic, realistic prototypes with minimal effort was a key factor in securing its win.

 are highly respected for celebrating excellent user experience design.

Since starting in 2008 as a platform for good usability, the Awards have grown to recognize the impact of user experience on products, services, and everyday life. ProtoPie’s win in the Product category reflects its commitment to building an easy-to-use tool that encourages creativity and collaboration within the design community.

ProtoPie is the easiest no-code interaction design tool for creating highly interactive prototypes for all digital products. It supports many industries, including 

, VR/AR, and more. Whether you're designing for mobile, tablet, desktop websites, or apps, ProtoPie’s user-friendly interface makes the entire process simple and efficient.

ProtoPie stands out from other prototyping tools because it allows designers to create detailed interactions and animations without coding. It’s a user-friendly tool with powerful features, allowing designers to build realistic prototypes that behave like real products.

"We're really honored to receive this award from the 2024 UX Design Awards," said Tony Kim, CEO and Co-Founder of ProtoPie. " At ProtoPie, we focus on giving designers a simple platform to turn their ideas into real, testable interactions. This award is a big milestone for us and motivates our team to keep improving our tools for designers everywhere."

Looking ahead, ProtoPie plans to improve its platform with deeper integrations, better collaboration features and expanded usability across different industries. We are committed to staying at the cutting edge of high-fidelity prototyping and ensuring our users have the best tools to keep up with the fast-paced design world.

ProtoPie, a leading tool in UX prototyping, has been named a winner in the Product category at the UX Design Awards 2024.

ProtoPie Wins 2024 UX Design Award in Product Category

Change is a constant, they say, and since late 2021, we've been hard at work, shaping up the next chapter of our ProtoPie brand. Today, we're thrilled to unveil the updates and showcase the direction in which we're taking our branding in this exciting new era. Let's dive in and explore these fresh changes that will make your ProtoPie experience even better.

Let's dive into the interesting updates happening with ProtoPie's branding!

As a designer, you probably understand the challenges of maintaining branding consistency. For visual designers, evolving a brand while retaining its essential characteristics and visual elements is quite a task. When I joined ProtoPie at the end of 2021, two things caught my attention about our brand: Pastel Gradients and 3D illustrations.

Pastel gradients are nice; they were meant to convey a sense of nurturing and care reminiscent of childhood's joyful exploration and playfulness. However, as we delved into understanding our audience, it became apparent that this design wasn't resonating with them as optimally as we wanted.

Moreover, applying pastel gradients presented a unique challenge. The contrast between the gradients and text often fell short of providing optimal readability, which was particularly noticeable when creating assets on a daily basis. This issue resulted in a lack of impact, with the gradient overpowering the text. It was evident that a solution was urgently needed.

Therefore our biggest challenge was figuring out how to evolve the branding while maintaining the familiar ProtoPie look and feel. We still wanted to maintain a sense of continuity because our identity was already established. This entire process was more like exploring and refining ProtoPie's brand identity.

Design principle: clarity and understanding

Our design principle remains unwavering amidst these branding updates – clarity and understanding. Every visual representation of ProtoPie must portray a clear message and leave no doubt in the viewer's mind.

In every step of our branding journey, we've prioritized this core principle, ensuring that our design not only captivates but also communicates effectively. Whether it's the choice of colors, the incorporation of 3D elements, or the use of gradients.

As we continue to evolve and refine our branding, clarity, and understanding will remain at the forefront of our design philosophy. We believe that clear communication is key to forging a deeper connection with our users, and we're dedicated to ensuring that every aspect of our brand reflects this commitment.

There aren't many resources available that explain how Branding/Visual design works alongside Product Design in tech companies. From my experience, each company has its unique way of managing these collaborations. Sharing insights about these practices is quite uncommon in the industry, as most teams tend to keep their internal operations guarded.

Moreover, collaboration can be challenging. Product Design teams often stick to a Design System that may not provide enough flexibility.

Within ProtoPie, our Design teams are organized by specific product areas. We have distinct roles, such as Product Designers and Website Designers, and my responsibility lies in Marketing Design and overseeing the branding and visual design aspects. Maintaining alignment among these teams presents its challenges, but at its core, it hinges on effective open communication and a continuous feedback loop.

We've adopted a practice of seamless information exchange, often soliciting opinions and insights across teams through direct synchronization. This approach has proven to be highly effective for us. Instead of adhering to a fixed schedule, which can sometimes impose unnecessary pressure on designers to share merely for the sake of it, we prioritize the quality and relevance of our exchanges. We opt to raise pertinent questions directly when the need arises and disseminate updates when they possess substantial value.

This approach fosters an environment where meaningful interactions take precedence, ensuring that each exchange adds value and contributes to the cohesion of our design efforts.

ProtoPie branding elements: colors, 3D illustrations, and gradients

At ProtoPie, our roots run deep in design, thanks to our CEO, Tony, who is a designer himself.

This collective creative spirit profoundly influences our communication style, which we've infused into our brand. Rather than adopting a traditional corporate tone, we aim to convey the warmth and informality of a casual gathering.

This approach is reflected in our branding designs. We draw inspiration from the world of baking and cooking, deriving it not only from our name but also from our 'Easy as Pie' slogan. 

This influence is evident in the wavy shapes, textures, and playful illustrations of literal pies, forks, and related designs that characterize our branding—each serving as metaphors for our approach to creating intuitive digital experiences. Just as a baker combines ingredients to craft a delicious pie, we offer the products to “bake” outstanding interactive experiences.

Aligning our colors was relatively straightforward. To keep it simple - Coral, the color of our logo, purple, and teal – represent our product, accompanied by neutrals that are integral to our design system.

We also expanded our palette by introducing deeper shades, particularly within the purples, to enhance contrast and readability. These darker tonalities now play a pivotal role, especially in contexts like ProtoPie Connect or when communicating within industries like automotive and cross-device experiences.

However, their versatility shines through as we seamlessly blend these new tonalities with our trademark ProtoPie colors – Purple, Coral, and Teal. This fusion allows us to craft distinctive visual elements that are uniquely ProtoPie's own.

We are well aware of the current popularity of 3D visuals, with many brands integrating them into their communication strategies. In our case, embracing 3D is a logical choice because it aligns seamlessly with the essence of our product. From IoT to 

, numerous designers now leverage ProtoPie to bridge the gap between physical products and the digital realm.

Also, integrating 3D elements enhances our ability to portray interactions like touch and voice more effectively compared to using 2D visuals. So, the 3D illustrations help us to provide a clearer depiction of how ProtoPie transforms abstract ideas into tangible, real-world experiences, and it’s also very versatile, so we can use it to replace photography in certain situations where it’s hard for us to have clear photography.

The use of gradients enables us to communicate various emotions and moods through a range of color combinations.

This approach helps us to add visual depth and dimension to our branding, creating a sense of realism and making our visuals more engaging. Gradients are a powerful tool that enriches our design, allowing us to convey a wider spectrum of feelings and enhancing the overall brand experience.

Take a look at this visual timeline illustrating our brand's evolution since version 6.0. In the rightmost column, you can see our most recent updates, which we have started to apply across our product, ProtoPie Website, and Social Media channels.

Branding Design is an ongoing process requiring constant attention and improvement. However, we believe that this direction provides us with more flexibility and better aligns with our design principle of clarity. With these improvements, we've dedicated time to truly understand our brand.

One of the advantages of handling this work in-house is our deep understanding of the product and our own working processes. Therefore, rather than opting for a drastic and sudden rebrand, we've chosen to gradually and organically evolve the brand to the point where we are today. This approach ensures that as the product evolves, our branding evolves alongside it.

Our journey to enhance and refine ProtoPie's branding is an ongoing one. We are dedicated to staying at the forefront of design innovation and ensuring that our brand remains a true reflection of our commitment to clarity, creativity, and user-centricity.

In the pursuit of continuous improvement, we're thrilled to unveil some exciting developments on our horizon:

: Watch for our expanding library of design resources, including an updated Branding Guidelines Document and refreshed assets across various touchpoints.

: Recognizing that motion is at the heart of ProtoPie, we're actively crafting a dynamic motion visual system to inject even more vibrancy into our brand.

: Our commitment extends to enhancing and expanding our 3D illustrations. We're dedicated to using these visuals to convey our content better and captivate our audience.

: We want to hear from you! We're eager to gather your feedback on how you resonate with our brand and how we can improve. Feel free to reach out to us with your insights and suggestions. Your input plays a pivotal role in shaping the future of ProtoPie.

Thank you for being a part of our design journey. Together, we'll continue to shape the future of design with ProtoPie. Your feedback and support drive our commitment to excellence.

Let's unveil the direction in which we're taking our branding.

The Future of the ProtoPie Brand

 has once again proven its success in the world of design tooling. In the recent 

, with 4,260 respondents mostly from the United States, Germany, and the United Kingdom, ProtoPie was ranked as the top choice for product & UI/UX designers in the 

One of the most impressive results from the survey was ProtoPie's high satisfaction score of 4.29. This placed ProtoPie among the top tools in terms of user satisfaction, further cementing its position as a go-to choice for product designers.

But that's not all: ProtoPie was also ranked number 3 in the basic prototyping space, showing the versatility and power of the tool.

"We are absolutely thrilled to see ProtoPie continue to be recognized as a leader in the prototyping tool space," said 

, CEO & co-founder of ProtoPie. "Our team has worked tirelessly to provide the best possible experience for our users, and it's incredibly gratifying to see that effort reflected in the survey results. As a 

pioneer paving the way for designers into high-fidelity prototyping

, we're especially proud of our high satisfaction score. These results inspire us to continue pushing the boundaries of what's possible with high-fidelity prototyping, and to deliver even more value to designers in the future."

But the good news doesn't stop there: ProtoPie was also ranked number 2, behind Figma, among tools that people are most excited to try in 2023. This indicates a strong and growing interest in ProtoPie as a must-have tool for designers. 

Overall, the survey results affirm ProtoPie's position as a leading player in the world of prototyping tools. We are grateful to our users for choosing ProtoPie and supporting us in our mission to empower designers to create any high-fidelity prototype for any digital product. Stay tuned—there’s more to come in 2023.

Curious about what designers in the 2022 Design Tools Survey have been raving about? 

 with ProtoPie for free. Create your first high-fidelity prototype, and 

ProtoPie earns top rankings in advanced prototyping and user satisfaction in 2022 Design Tools Survey.

ProtoPie Continues to Lead in Advanced Prototyping

We have great news for those of you who are learning ProtoPie. 

ProtoPie School offers free and easy-to-follow courses for all levels, including tutorials, tips & tricks, and more. 

We designed this learning platform to give users a more user-friendly, self-paced learning experience, from the basics to our most advanced features. Each course is divided into micro lessons with video tutorials recorded by our ProtoPie experts. All courses include e-books and a wrap-up session to help you revise and test yourself.

Below is a preview of what each available course dives into.

Want to become an expert in advanced prototyping? These short, easy-to-follow lessons on ProtoPie's essential features will get you there. 

 to enhance your skillset and excel in the latest UI/UX design trends.

Learn the basics and progress to key features

Follow along step-by-step using beginner to advanced examples

Take learnings from ProtoPie 101 Crash Course to the next level

Build software and hardware-integrated prototypes

Run prototypes across multiple screens and devices

This advanced prototyping masterclass will teach you in-demand skills and everything you need to manage large-scale projects. Enroll now and drive your team toward design perfection.

Gain all the skills you need to create dynamic voice experiences in less than three hours. With ProtoPie's Voice feature, learn how to amplify your prototypes for a voice-ready future that blends interaction and conversation design.

Creating the next big game has never been easier. Use ProtoPie to design hyper-casual games and achieve success.

Embark on a journey to redefine the future of TV experiences by enrolling in our TV & Video Masterclass. Elevate your skills and be at the forefront of shaping the next generation of TV experiences.  

Start your learning journey with ProtoPie School. Find great video tutorials and training resources to help you get started! 

ProtoPie School : Free ProtoPie Courses For All Levels

 is a tool your team needs in their tech stack. However, you’re full of doubt over which of our several plans to use. This article will clear up those niggling doubts and help you choose the right plan for your team’s workflow.

 on May 30, 2022, for teams who prototype advanced digital experiences in ProtoPie.

 plan has been enhanced to offer more security features and, crucially, the ability to prototype for industry-specific devices, including smartwatches and custom hardware.

Both Pro and Enterprise plans enable design teams to create extremely realistic prototypes for a wide range of displays and devices.

But how different are they, and which one is right for your team? Without further ado, let’s dig into their differences and specificities.

The Pro plan allows you to create and test highly realistic prototypes in a flexible, collaboration-friendly ecosystem — without the feature restrictions of the Free plan.

What makes the Pro plan particularly suited to teams prototyping innovative products is the access to 

ProtoPie Connect is an extension app that unlocks powerful features in the 

. In particular, it makes it possible to recreate digital experiences involving multiple displays, hardware, and APIs.

Although ProtoPie Connect is available to both Pro and Enterprise users, there are some important differences to consider when choosing a ProtoPie plan.

Connect for the Pro plan vs. Connect for the Enterprise plan

The Pro plan only gives access to the basic functionalities and built-in plugins of Connect Desktop — ProtoPie Connect’s desktop app.

The ability to run more than two prototypes simultaneously (in the Player app and/or on web browsers)

Run mobile and desktop prototypes offline (via localhost)

Debug messages sent and received between prototypes, hardware, and APIs

 — to integrate your prototypes with the hardware and APIs supported by these services.

Connect for the Enterprise plan gives you all of the above features. However, the Enterprise plan unlocks the ability to:

Add your custom plugins to Connect Desktop — to create interactions between ProtoPie prototypes and any custom hardware or API using 

 — to run prototypes in embedded systems and offline environments such as Linux

In short, Connect for the Enterprise plan gives you greater flexibility and customization potential when connecting ProtoPie prototypes to APIs and custom hardware and devices.

However, the differences are not limited to ProtoPie Connect. The Enterprise plan comes with unique features making it the ideal solution for large organizations with strict security requirements.

Aside from enabling teams to make the most out of ProtoPie Connect, the Enterprise plan is also the ProtoPie plan with the highest level of 

Depending on your company’s security requirements, you have the choice between two tiers:

On-Premises — allowing you to store ProtoPie data in your server

Private-Cloud — securing your data in an isolated private cloud at AWS

Whereas, Pro plan subscribers’ data are always stored at ProtoPie’s AWS Cloud in Oregon (USA).

Teams on the Enterprise plan can also use single 

 to access their ProtoPie environment, killing two birds with one stone by strengthening security while achieving greater efficiency.

If security is a top priority for your organization, the Enterprise plan is a better fit.

Compared to Free plan users, Pro plan subscribers benefit from better support. For example, if you need help creating an interaction in ProtoPie Studio or debugging mistakes in a prototype, a Pro plan user needn’t solely rely on the community to help. Pro plan users can simply contact our support team through our dedicated 

The Enterprise plan goes one step further. Enterprise users are given priority support by dedicated account managers. Moreover, only companies on the Enterprise plan can request in-depth assistance replete with security assessments and legal agreements.

This premium service is extended to education and training for teams on the Enterprise plan. They can achieve success faster in ProtoPie through private workshops for all levels of expertise given by experienced ProtoPie trainers.

Using ProtoPie across different teams within the same organization? The Enterprise plan allows organizations to create multiple ProtoPie teams in a single secure environment.

Enterprise service admins can create new teams anytime in the Admin Dashboard and designate a team owner for each. Designers can create team-specific component libraries and projects. All in all, you can grow and scale your organization while keeping your ProtoPie environment efficient and well-organized.

In the end, both Pro and Enterprise plans offer a team-oriented and flexible environment for collaborating on cutting-edge digital experiences. If your team doesn’t have strict security requirements and doesn’t necessarily need personalized training or the advanced functionalities of ProtoPie Connect, then you may want to opt for the Pro plan.

But if you’re part of a security-conscious organization, if you have multi-team capabilities, or if you want the ability to add custom integrations to ProtoPie Connect, the Enterprise plan is for you.

Subscribe now and discover endless possibilities with ProtoPie.

Find out what sets these two plans apart and which is the best fit for your team.

Pro vs. Enterprise Plan : Which One Best Suits Your Needs?

, released in October 2021, introduced some major changes that our users were delighted with. Beyond just productivity-boosting features, like the dashboard and tabs, we also implemented many visual changes which we believe has vastly improved how ProtoPie looks. These all stem from the new ProtoPie Design System, which was created to deliver a more robust brand and user experience. Let’s delve into the story behind these changes.

The ProtoPie ecosystem consists of several products: ProtoPie Studio for the actual prototyping, ProtoPie Player for trying out prototypes on smart devices, and ProtoPie Cloud for collaboration and sharing. Users go back and forth between these products all the time when working on their prototyping projects.

However, each of these products used to live their own lives. They had their own visual elements (such as icons and colors) and their own UX. As a result, we were providing an inconsistent experience across the ecosystem. For example, the website and ProtoPie Player would use coral as a primary color, whereas ProtoPie Studio and ProtoPie Cloud used different shades of indigo. This mismatch led to a confusing experience for our users. In order to solve this, we had to face reality and create a single design system for the entire ProtoPie ecosystem.

We brought together all of ProtoPie’s brand and product designers to consider two questions:

What core design values does ProtoPie want to promote?

What kind of design principles should ProtoPie itself adhere to?

To decide on the appropriate next steps, we realized that we needed to first create an environment where designers with different opinions could come together and find common ground.

We began by compiling all relevant keywords that came to mind. We then explored the kind of brand that we wanted ProtoPie to be—and the value that we wanted to provide to our users.

This process helped us narrow down to the three keywords shown above. In the end, we found that the common values that each keyword shared were 

. As ProtoPie is a productivity tool, the most important thing for us is creating products that make users' ideas shine, increase their productivity, and make users happier.

We began the process by going through the 

. This methodology states that you should start the design process by focusing on the smallest element possible, before expanding by trying different combinations of elements together. We therefore started by defining the smallest design elements that would serve as the foundation of our overall design efforts.

We tried to blend our product principles—directly and indirectly—into each of our elements. Below, we’ll delve into more details about the thought process behind our decisions. Let’s take a look at 4 of the elements that make up the ProtoPie Design System: colors, iconography, typography, and layout.

Our first step was to integrate two colors, coral and indigo, into one primary color. This might sound simple—but it was surprisingly complex.

If we chose to also use coral, our initial brand color, on our product, our brand would stand out more. However, coral is typically associated with warnings or even danger. Therefore, using coral as a primary color could backfire from a UI perspective.

We decided to use purple as our new primary color. It’s fairly similar to our current brand color and is perceived as being fairly neutral. We also changed our product color from blue-gray to neutral gray, reflecting our goal to make our users’ ideas shine without being distracting.

With this in mind, we also introduced two new themes: light and dark. Users can pick and choose which theme to use depending on the type of work environment they want to create, or what they feel most comfortable using.

We tried to maximize each theme’s readability by setting the same color in subtly different shades as a pair. For example, you might notice that the purple is slightly darker and more saturated in the dark theme compared to the light theme.

Digital environments have bidirectional interactions between a product and its users, so it helps to clear visualize how state changes appear. While the rules for state changes across ProtoPie’s products used to be inconsistent, we made sure to standardize and integrate them in this update.

We established new iconography to accompany our logo typeface. As you can see, this iconography is bold and geometric while also unifying the various different styles from our products. We paid close attention to creating a universal shape that can be intuitively understood by our diverse group of users working across various product domains, beyond simply mobile app design, (e.g., automotive and wearables.)

We created each icon with a clear silhouette so that they would be clearly distinguishable regardless of their size. The ProtoPie icons often need to convey complex metaphors. To intuitively communicate their meaning, we used a two-tone style that differentiates primary and supporting parts using different tones.

We consolidated icons that had different shapes but the same meaning into one. Then, we created icon shape variations to indicate different states—and to intuitively convey what each state means.

Gilroy, ProtoPie’s brand typeface, is a beautiful and high-quality font that fits our brand identity. However, it has strongand decorative characteristics. We therefore wanted to find another supporting font that would not draw unnecessary attention—but would instead help make our users’ prototypes stand out more.

Hence, we adopted Inter as our secondary typeface. Created by 

, it’s a highly readable, more standard typeface that’s carefully crafted for computer screens. We applied Inter to the entire ecosystem except for the title area, where we still wanted to prominently display our brand identity. In summary, we use a total of three fonts throughout ProtoPie. These are all based on our design system guidelines, including the one for code snippets.

Furthermore, to ensure a certain level of readability, we enforce restrictions for the maximum and minimum size of fonts used throughout.

In terms of the layout, we came up with a series of guidelines to ensure an immersive user experience. We considered the number of items in a row and the ideal size of each item to maximize user engagement.

We also established breakpoints that all products could share so that it feels like a single, continuous experience across the ProtoPie ecosystem. We applied the same responsive design to our website, to ProtoPie Cloud, and to ProtoPie Studio.

We made sure to continuously explain these guidelines and changes to all the teams involved in updating our design system, from designers to engineers. Whenever they had questions or queries, we took the time necessary to explain our thinking—and to communicate how these changes would have a positive impact on our users.

These guidelines—from the basics of our elements and the rationale behind each style, all the way to steps to further expand the design system—serve to form a consensus between our teams and solidify the design principles that we had previously established.

The introduction of ProtoPie 6.0 has provided our users with a better, more consistent, and more recognizable experience across the entire ProtoPie ecosystem. We strive to ensure that the design values that we want to convey in our products resonate with ProtoPie users.

But establishing consistency across the ecosystem is just the beginning. Establishing the ProtoPie Design System eliminates unnecessary decisions and allows us to focus on more important matters with a higher level of agility. In other words, these changes have given us the momentum to fuel further improvements going forward. Stay tuned for more features and improvements that will make ProtoPie an even more effective, and enjoyable, prototyping tool for your team.

Introducing the new ProtoPie Design System—a shared language and visual consistency throughout the ProtoPie ecosystem.

The New ProtoPie Design System

ProtoPie has been at the forefront of innovation since day one. From freelance designers to design teams at Fortune 500 companies—what they use ProtoPie for boils down to one thing: prototyping the digital products of tomorrow. As more and more companies rely on ProtoPie to prototype their new innovations, we have made security one of our top priorities.

As part of our commitment, we are delighted to share with you that ProtoPie is officially ISO 27001 & 27701 compliant. An independent certification body, 

, has conducted various thorough audits. As a result, SGS successfully granted us both the ISO:27001:2013 and ISO:27701:2019 certifications.

Verify the status of our certificates in 

Besides being one of the well-known information security standards, ISO 27001 is the sole auditable international standard that defines the requirements of an information security management system (ISMS). An ISMS is a documented system comprising of a set of policies, procedures, and processes to protect assets from threats and vulnerabilities. Examples would be cyber attacks, hacks, data leaks, or theft.

The ISO:27001:2013 certification shows that ProtoPie has defined and implemented an ISMS following the industry's best practices.

ISO 27701 is an extension to ISO 27001. This relatively new information security standard provides the framework for companies like ProtoPie to implement policies, procedures, and processes to manage data privacy. Having a proper Privacy Information Management System (PIMS) reduces the risk to the privacy rights of individuals and organizations.

The ISO:27701:2019 certification embodies ProtoPie its commitment to safeguarding your personal data as well as supporting compliance to General Data Protection Regulation (GDPR), California’s Consumer Privacy Act (CCPA), and other data privacy requirements.

it simply means that we are committed to protecting your data privacy and securing your most important information. Aside from the above, we continue to enforce our security policies, monitor our systems 24/7, and respond promptly when issues may arise. We'll do annual ISO 27001 and 27701 audits to make sure we still meet their standards. Moreover, we'll perform penetration tests and other internal audits on a regular basis.

With these efforts, we want to showcase that ProtoPie is the company and environment you and your colleagues can trust.

ProtoPie Enterprise is our enterprise-grade solution for thriving organizations with high-security standards. Besides all the good that ProtoPie has to offer, ProtoPie Enterprise includes:

Physically isolated data server (cloud-based or on-premises)

User and usage data is only accessible within your organization

To learn more about ProtoPie's security efforts or ProtoPie Enterprise, feel free to get in touch with us.

We are proud to share that ProtoPie is now officially ISO 27001 & 27701 compliant.

ProtoPie & ISO Compliance : This Is What It Means

We're always eager to support ProtoPie enthusiasts who are passionate about bringing people together and help them expand their prototyping skills! Whether you'd love to start a local community, organize events or create original content using ProtoPie, our team will help you turn it into success! 

By becoming a ProtoPie Ambassador, you'll join a network of talented digital creators and enjoy exclusive perks. All we ask is your sincere commitment to our requirements and 

Follow the guidelines below to apply to ProtoPie Ambassadors and start sharing your passion!

Whether you join our Ambassadors community as event organizer, content maker or community leader, ProtoPie Ambassadors gives you the opportunity to make meaningful connections and network with other passionate users and members of the ProtoPie team.

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